By Heather Fraser, IBM
As the world becomes more connected, organizations will create and
capture less and less value in traditional ways.
Emerging technologies have
already made a significant impact, creating an economic environment that is far
more connected and open, simple and intelligent, fast and scalable.
Consumers want more
sophisticated and compelling experiences in all aspects of their lives.
Organizations are under intense pressure to catch-up and deliver on a very
different set of customer expectations.
These changes are
coinciding with the emergence of new ecosystems.
To capitalize on the
demand — and not be left behind — in a rapidly transforming environment,
organizations must act now to develop ecosystem strategies aligned to their
particular environments.
They must challenge and
change their traditional organizational approach, make the right connections
and drive forward to become the standout success story in this new age of
ecosystems.
Executives will be
challenged to find new avenues of partnership to capitalize on the
opportunities presented by the emergence of new ecosystems.
For healthcare, the
ecosystem is the convergence of otherwise separate entities, such as life
sciences organizations, providers and payers, as well as social and government
agencies. Ecosystems will transform the way the healthcare and life sciences
industry operates.
A new report from IBM’s Institute for Business Value, “The New Age of Ecosystems: Healthcare
Ecosystem,”provides a roadmap for healthcare organizations to
pursue these new types of partnering arrangements.
Partnering in the new age
of ecosystems will be critical for those who aspire to be the outperformers of
the next decade and beyond. The new economic equation will favor those who
embrace collaboration and partnering.
Here are three ways to
make the necessary transformation:
1. Change organizational
mindsets to create value in entirely different ways.
Successful organizations
will understand how value is created in the ecosystem in which they operate.
With ever increasing
pressure on resources, such as funding and skilled professionals, healthcare
executives need to identify and exploit pockets of potential value creation,
taking advantage of the capabilities and synergies across the ecosystem.
Leading organizations can
stay ahead by continuously testing the possibilities for value creation.
2. Build the right
connections.
Explicitly form
organizational connections as you promote cultural change, becoming more open
and building necessary and relevant connectivity.
No single organization can
hope to do everything required in a healthcare ecosystem that stretches across
payers, providers, life sciences companies, academia, regulators, public
health, social care and, ultimately, to patients and consumers. Successful
organizations will understand their capabilities and how to identify and
realize synergies with ecosystem partners from both the public and private
sector.
3. Make your organization more
agile.
Ecosystems will continue
to evolve as ecosystem participants interact with each other, and as ecosystems
begin to intersect and intertwine with each other.
The most successful
healthcare organizations are likely to be those that evolve with their
ecosystems and evolve their roles as opportunities within and between
ecosystems evolve.
Cloud and application programming interfaces
can make possible dynamic new business models, consumer interactions and
organizational flexibility.
The most successful
companies will combine technology strategy with business strategy, prototype
and test what is possible with new technologies, such as cognitive analytics, and
anticipate the unexpected by maintaining technical and operational flexibility.
In the healthcare
ecosystem, specialized organizations will be positioned to orchestrate
activities to deliver sophisticated and innovative health solutions to benefit
patients.
To enable this change,
organizations in healthcare and life sciences will need to reinvent their
businesses to thrive in the new age of ecosystems.
No comments:
Post a Comment