A New King On The Block

Burger King will soon be serving up Mac n' Cheetos - creamy mac n' cheese deep fried into Cheeto-shaped sticks and covered with crispy Cheetos flavoring.

The fast-food chain will begin serving the menu item for a limited time on June 27. Mac n' Cheetos will be offered in packs of five with the recommended price of $2.49.

"No one understands snacking better than Cheetos, and our expertise at Burger King restaurants' is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it's never been done before," Alex Macedo, president of Burger King North America, said in a statement.

The new snack represents a creative - or, depending on your perspective, absurd - new take on the trend of portable snacks in the fast-food industry. Items such as Burger King's grilled hot dog and KFC's to-go cup are doubling down on busy consumers who want to be able to eat on the go - something that is traditionally a challenge for macaroni-and-cheese lovers.

The mashup snack is also a continuation of PepsiCo snack brands' entrance into the fast-food industry. Doritos have been an industry favorite, with menu mashups such as Taco Bell's Doritos Locos Taco and 7-Eleven's Doritos Loaded.

Source:     Business Insider